A custom suit design can represent not only your style … but also your life story. As perfectly shown here in a, one of, design for Libor Hubik, the founder of PSí, by Jakub Paleček, of EXD Airbrush & Graphics.
Jubilee design for 30 Years of the PSí brand
2020 was a special year for PSí, as it marked 30 years since our foundation. Unfortunately, instead of celebration it brought us all „covid“ and with it a completely different set of priorities. Clothing production was set aside for a couple of weeks as we produced cotton masks to help those in need. At the time focussing on this production helped in the fight against all the negativity around.
In spite of bad times motorcyclists relish the freedom of movement on two wheels, all the more. The production commitment was fulfilled, and our seamstresses never stopped. They soon found cut parts, beneath their machines, ready for them to fit together again, just like a puzzle.
1990 _________ Foundation of the company.
1995 _________ First race suit produced.
1998 _________ Purchase of building in Tlumačov.
2006 _________ Custom knee sliders.
2008 _________ TFS Ferrite Protectors.
2009 _________ First printing of designs on leather.
2010 _________ 1st place of PSí rider in MOTO2, Valencia
2014 _________ Plzen store opens.
2018 _________ First integrations of Tech-Air …
The story of PSí is depicted directly in the leather shapes, from the very start right up to the present day. There can be no doubt as to who the owner of the suit shall be, with a hand-written signature, on one of the panels, from Libor Hubík, the founder of the PSí brand.
Jakub Paleček, of EXD Airbrush & Graphics, collaborated on the graphical design and explained how the PSí HUBÍK jubilee suit marks the company’s 30 YEAR ANNIVERSARY, celebrating also a tradition of being MADE IN CZECH REPUBLIC, hence the integration of the red, white and blue colours, forming the basis for his design of this memorable item.
The construction, cut, choice of technologies, and safety elements were already the work of Libor himself. Features such as the all over printing, use of kangaroo hide, placed perforation, race trim and the implementation of a Tech-Air RACE system are the perfect selection for him with Libor, personally, often testing new innovations and features first.
A new Yamaha R6, exclusively for the track, also featuring the Jubilee design of the suit and gloves, returns its owner back to the race track, where the idea of making motorcycle wear was first born.
Libor Hubík, Automotodrom Brno, foto: Jan Stárek
Did You Know?
During the first lock down in 2020, our seamstresses produced nearly 10.000 cotton face masks within a two week period. Part was immediately donated to the needy, doctors, local authorities and a large part of the remaining directly to the public.
You might be interested: DESIGN MATTERS! WHY?